In such churches the Bible is subjected to strained interpretations in order to fit into the latest marketing schemes foisted upon the church. Biblical soundness yields to pragmatic results. Once a new method produces results, church growth strategists declare it to be a church growth principle.
There are numerous examples of this bad preaching and their prevalence depends on various circumstances such as the denominational distinctives of the preacher or church, the education level of the preacher (although this can sometimes be very misleading, in either direction), the mission and vision of the church or preacher, and the preacher’s own view of his theological role.
In most conservative denominations, one does not attend church for long without being exposed to different preaching styles. While styles of preaching may vary because the personalities of preachers vary, the content of sermons should remain close to the text of Scripture and should relate in some way to the person and work of Christ. This does not mean that the preacher only preaches Christological texts or preaches the lecture notes from his seminary theology classes. Many texts do not explicitly deal with Christ, especially in the Old Testament, and the preacher must consider this in his preparation. This is often the core problem: the right kind of preaching takes time and is hard work. This is often too much for those who have bought into the business mentality of the Church Growth Movement. They view themselves as executives rather than “heralds of the Word of Life.”
 Phil A. Newton, “The Pastor and Church Growth,” in Reforming Pastoral Ministry, ed. John H. Armstrong, (Wheaton: Crossway Books, 2001), 265. Emphasis in original.